Juhi Bhandari
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    5 min read·Project·Engagement

    Liberty Media F1 AI Product Strategy and Rollout Plan

    Treated AI as a product portfolio problem, defined user journeys, built a prioritized use-case backlog, and delivered a phased rollout plan.

    Team: F1 / Liberty MediaTools: PowerPoint, Excel, Miro, Notion
    25+
    Use Cases Scored
    3
    Phases Defined
    5
    Frameworks Used
    Liberty Media F1 AI Strategy

    TL;DR

    • Problem: AI ideas were scattered and hard to prioritize into a ship-ready plan.
    • Decision: Treat AI as a product portfolio and prioritize initiatives using impact, feasibility, and dependency sequencing.
    • Result: Delivered a phased roadmap with success metrics, governance guardrails, and an execution plan teams can run.

    What I Did

    I treated this like a product portfolio problem, not a trend report. I defined target user journeys for fans, partners, and internal operations, translated them into a structured use-case backlog, and prioritized based on business value, feasibility, and data readiness. I then built a phased rollout plan that includes success metrics, risks, and cross-functional dependencies so the strategy can move from interesting to executable.

    Deliverables

    • • Use-case backlog with scoring covering impact, effort, confidence.
    • • KPI tree with north star and guardrails.
    • • Phased roadmap covering Now, Next, Later.
    • • Stakeholder map and RACI.
    • • Risk and dependency log.
    • • Launch and adoption plan covering communication and measurement.

    Methods

    • • Opportunity framing and Jobs to Be Done.
    • • Use-case prioritization using RICE.
    • • Roadmapping using Now, Next, Later.
    • • KPI design with north star and guardrails.
    • • Risk management and dependency mapping.

    Tools

    PowerPoint, Excel, Miro, Notion.

    Artifacts

    Use-case backlog with scoring, KPI tree, phased roadmap, stakeholder map and RACI, risk and dependency log, launch and adoption plan.